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Search Engine Optimisation: The Periodic Table of SEO Factors

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  SEO or Search Engine Optimisation had become an integral part in the growth and success of companies in the 21st century. Had I written this article 15 years ago you'd be forgiven for not knowing a thing about it, yet these days marketers need to be over familiar with every last aspect of SEO. Although the use and relevance of SEO has become focused on more recently, some argue that SEO began with the launch of the first website in 1991 , it is widely regarded that SEO officially begins later around the mark of 1997. In 1996 Larry Page and Sergey Brin built Backrub, a search engine that ranked sites based on the inbound traffic it received. Backrub by the following year would become Google and on the 15th of September 1997, Google.com was registered. Essentially Googles algorithm theory was essentially "if people are talking about you, you must be important." Throughout 1997 until 2000 without going in to too much detail what is often regarded as one of the worst strate...
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Internet of Things: Big Data Bezos

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  Hey Alexa, can you please write this blog post for me? Most people are aware of, if not own a smart device in their homes to assist them with very simple tasks, such as playing music, checking the weather and finding out how much traffic there is going to be on their commute. As consumers, when we buy an Amazon Alexa this is the product we are buying, but to Amazon we are the product. The global e-commerce behemoth has significantly grown in the past few years and its success can be attributed to many factors including their involvement in the Internet of Things and their processing of Big Data. The Internet of Things or 'IoT' for short, is a term that refers to the billions of physical devices around the world that are now connected to the internet, all collecting and sharing data. This is thanks to the cost of manufacturing sensor chips being cheaper of time. With millions of consumers now being able to access and purchase IoT products its become easier and easier for comp...
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Mobile Marketing: Exercise Marketing during the Pandemic

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As of 2020, it is estimated that there are 3.5 Billion smartphone users on the planet or approximately  45% of the worlds population. While many view this statistic as a sign of the times and evidence in planet earths evolution into the technology  world, it is also regarded as marketers most valuable tool. Through the use of mobile marketing, marketers can now target and reach nearly half of the worlds population right at their fingertips.  Whilst traditional digital marketing was primarily  conducted on the web intended to be viewed on laptops and desktop computers, the undeniable growth trend of mobile users is of the upmost importance to businesses as Becker in 2016 put " Businesses and marketers don’t need a mobile marketing strategy. Rather, their strategy needs mobile." With mobile devices acting as a second brain to many consumers, Becker's statement could not be more true. Additionally, consumers use many different applications on their phone and mobi...
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