Mobile Marketing: Exercise Marketing during the Pandemic
As of 2020, it is estimated that there are 3.5 Billion smartphone users on the planet or approximately 45% of the worlds population. While many view this statistic as a sign of the times and evidence in planet earths evolution into the technology world, it is also regarded as marketers most valuable tool. Through the use of mobile marketing, marketers can now target and reach nearly half of the worlds population right at their fingertips. Whilst traditional digital marketing was primarily conducted on the web intended to be viewed on laptops and desktop computers, the undeniable growth trend of mobile users is of the upmost importance to businesses as Becker in 2016 put " Businesses and marketers don’t need a mobile marketing strategy. Rather, their strategy needs mobile." With mobile devices acting as a second brain to many consumers, Becker's statement could not be more true. Additionally, consumers use many different applications on their phone and mobi...