Social Media Marketing: Consumer Data
When the World Wide Web evolved into a platform where users could generate their own content, Darcy DiNucci coined it as the 'Web 2.0'. it not only changed commerce but how businesses interact, market and build relationships with their consumers forever. It challenged and changed the rules of engagement that business engaged with their community. The evolution of the internet has provided businesses with the tools and channels to deliver marketing material to their intended target markets in ways and forms which had never existed in the old commerce landscape. Businesses that wished to undertake large- scale marketing before the evolution of Web 2.0 could only do so in the form of mass marketing. Often the intended message businesses wish to communicate would fall upon eyes and ears who had no interest in the first place. However thanks to social media, marketers and businesses can better reach consumers that are in fact the intended target market. As of January 2020, 3.8 Bill...